If you’ve been wondering, “What’s the big deal with this avocado toast thing?” you are not alone. Avocado toast is everywhere these days, and this hot trend, like jumpsuits, can be a bit confounding. What is it, other than mashed-up avocado on a piece of toast?
The short answer is: nothing. Avocado toast is exactly that. And there is no reason why you should pay $8 or more for this simple dish. Especially in Southern California, where avocados are plentiful and relatively cheap, the raw ingredients of avocado toast would probably total no more than $1 a serving.
Is it the labor, you may ask? Is avocado toast hard to master, like a soufflé? I couldn’t imagine that it would be. Just to test my theory, I made avocado toast this morning. Here’s how:
(1) I cut a slice of sourdough bread and popped it in the toaster oven.
(2) I sliced an avocado in two, then scraped its contents into a bowl. Then I mashed it up using my (clean) hand. One avocado will usually yield enough for two slices of toast.
(3) I added a little lemon juice, salt and pepper, and a dash of garlic powder (the garlic powder is optional).
(4) I stirred up the avocado mixture (which is now essentially guacamole), spread it on the toast, and topped it with chopped cilantro. You can also use parsley or chives.
Done. Actually, I also fried an egg to put on top of it, but that’s optional, too. Here’s a photo of my avocado toast with egg.
Really, that’s all there is to it. Don’t get me wrong, avocado toast is tasty, and certainly more nutritious than plain toast or toast with butter and jam. And it’s dairy-free, which is a plus for those of us who are lactose-intolerant. But rest assured, you’re not crazy for thinking this avocado toast trend is much ado about nothing.
Honestly, it probably all started when a restaurant had some leftover guacamole and one of the line cooks put it on a piece of toast and said, “Hm, this is pretty good. I bet we could charge people a lot of money for this.”
The one time I actually ordered avocado toast was at my favorite boba tea shop in downtown L.A., Toastea. I only did it because I was starving and needed some protein along with my tea. At $6.25, it was still overpriced, but it was good.

Given how basic avocado toast is, I can pretty much guarantee you’ll never have one that is so amazing it changes your life. That said, if you do, I would love to hear about it. Let me know in the comments below!
Hahahah! TOTALLY. I make “avocado toast” all the time…and I think way before the trend began…but I have never purchased it. I almost did last week at a food truck fair, until I realized it would end up costing me $18 after adding gluten-free toast and lox! Um, $18?! For one piece! I (unfortunately) buy overpriced stuff all the time in the Bay Area – it’s par for the course – but that was definitely drawing a line.
Always fun reading your blog. Hope all is well! xoxo
On Mon, Jun 11, 2018 at 10:07 AM Dairy-Free to Be You and Me wrote:
> Patty Lin posted: ” If you’ve been wondering, “What’s the big deal with > this avocado toast thing?” you are not alone. Avocado toast is everywhere > these days, and this hot trend, like jumpsuits, can be a bit confounding. > What is it, other than mashed-up avocado on a piece o” >
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Yes, we definitely need to draw a line. Let’s start a revolt! Reject overpriced avocado toast!
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